Online management service for tourist properties
We offer a comprehensive online management service for tourist properties, rural houses, and medium-term rentals in all cities across Spain.
Listing management
We create and optimize your property listings.
Guest analysis
We verify that guests comply with the standards and rules you set.
Price optimization
We dynamically adjust prices to ensure maximum profitability.
Booking management
We coordinate and manage bookings for your properties.
Guest support
We handle all communications before and during the guest’s stay.
Owner app access
Exclusive access to “The Charming Concept,” where you can manage your property with full transparency.
Professional photography service
We provide high-quality photos for your property listings if needed.
Only 8% of each booking
We are the management option with the lowest commission in the market.
Let’s talk numbers:
We let the figures speak for themselves
Over 50,000 bookings managed in the past five years
More than €35 million generated in bookings over the last five years
Over 300 operational properties
More than just asset management
In a cross-disciplinary sector like hospitality, The Charming Concept’s philosophy is based on delivering value through three key principles.
A team of experts
Providing value through expertise.
Industry-leading technology
Utilizing cutting-edge software to automate processes and improve time-to-market.
Personalized attention
Ensuring a five-star experience for both owners and tenants.
Other services you might be interested in:
Building management
Comprehensive management for investors with apartment buildings dedicated to tourism.
Why are we the preferred choice for property owners and investors?
Customized solutions
We study the needs and goals of each property owner to design tailored strategies, always achieving a win-win relationship.
Revenue Management Expertise:
We implement advanced systems that maximize the profitability of each managed property, ensuring measurable results.
Profitability and satisfaction:
Our more than a decade of experience in the industry allows us to balance exceptional guest service with superior financial performance.
Innovation and transparency
We offer cutting-edge technological tools that allow our clients to monitor their property's occupancy and profitability in real-time.
We work with the best platforms in the industry
Discover why we are Madrid’s highest-rated service by tenants!
Marta Molero Arias
Excellent location of the apartment during our visit to Madrid. Outstanding services and amenities. Isabel provided exceptional assistance with her friendliness and willingness to help us with everything. Highly recommended!
Ana Luz García
Great location. Excellent value for money. Isabel welcomed us warmly and explained everything perfectly—her kindness, friendliness, and professionalism stood out. I’d definitely stay here again. A highly recommended getaway in Madrid.
Alberto Gualda
I stayed in an amazing apartment in central Madrid—everything was spotless and well-maintained. Isabel greeted us upon arrival with incredible kindness, answering all our questions and giving us fantastic recommendations.
Thanks to Isabel, our stay in Madrid was even better!
Always responding, even before you reach out
Our online management service focuses on optimizing the visibility and profitability of the apartment without requiring on-site operational management.
It includes:
- Creation and optimization of listings on platforms such as Airbnb, Booking, Vrbo, and our own website.
- Calendar and availability management to avoid overbookings.
- Dynamic price adjustments based on demand and competition.
- Digital marketing strategy to improve listing visibility.
- Reservation and payment management, ensuring secure transactions.
- Guest communication and message handling prior to arrival.
- Process automation to enhance user experience.
🚨 On-site operations such as cleaning, maintenance, or check-in/out are not included. These responsibilities remain with the property owner.
A Channel Manager only synchronizes calendars and availability across multiple platforms, whereas our service offers comprehensive digital management, including:
- Listing optimization.
- Real-time dynamic pricing adjustments.
- Inquiry and guest communication management.
- Positioning and marketing strategies to improve occupancy.
- Secure reservation and payment management.
- Initial evaluation of the apartment and strategy proposal.
- Listing creation and configuration on rental platforms.
- Implementation of pricing and marketing strategies.
- Calendar synchronization and active reservation management.
- ervice activation and continuous optimization to maximize occupancy.
Full management includes all operational tasks, such as cleaning, maintenance, and in-person guest support. Online management focuses on digital management, while operational tasks remain the responsibility of the owner or an external team.
Our commission is 8% per reservation, one of the most competitive rates in the market, allowing you to maximize profitability with professional management.
Reservation payments are deposited directly into your account through rental platforms. We handle reservation management, guest communication, and resolve any issues during their stay.
Your property will be listed on major vacation rental platforms, such as Airbnb, Booking.com, Expedia, among others, as well as our own booking engine to ensure maximum visibility.
Yes! If a property is underperforming on platforms, we implement an improvement strategy that includes:
- Listing optimization (photos, descriptions, and attractive titles).
- Dynamic pricing adjustments based on competition and demand.
- Marketing campaigns to increase visibility and attract more bookings.
- Expansion into new markets and platforms to diversify the audience.
Last-minute bookings are automatically managed through rental platforms by applying:
- Real-time availability with automatic updates.
- Dynamic pricing adjustments to encourage last-minute bookings.
How do you ensure the quality of listings and photos on platforms?
- Professional photography optimized to showcase the apartment (we can provide a budget for this service if needed).
- Attractive and detailed descriptions highlighting key features.
- Strategic use of keywords to improve search visibility.
- Continuous review and optimization of listings to maintain performance.
We take care of:
- Responding to all inquiries prior to guest arrival.
- Sending detailed check-in instructions for hassle-free access.
- Confirming guest identity and ensuring compliance with property rules.
🏡 During their stay, communication and assistance remain the responsibility of the owner.
To offer a great experience without being physically present, we recommend:
- Automating access with smart locks or lockboxes.
- Providing clear and detailed instructions in digital format.
- Having a local emergency contact for quick issue resolution.
- Offering a welcome kit with amenities and useful information about the accommodation and area.
The property owner retains full control over their property. We manage the digital side, but owners can:
- Access platforms to monitor reservations.
- Access platforms to monitor reservations.
- Modify availability whenever necessary.
Through our exclusive app for owners, where you can view:
- Occupancy rates and monthly performance metrics.
- Reservation history and billing details.
Yes! We offer complete flexibility. If at any point you decide you want full management (including cleaning, maintenance, and in-person guest support), we can make the transition seamlessly:
- Quick migration without interruptions in service.
- Additional services like check-in, cleaning management, and maintenance included.
- Further optimization of profitability with advanced strategies.