Comprehensive management for tourist apartments in madrid
The full management service offered by The Charming Concept is the perfect solution to maximize the profitability of your property. We take care of everything, so you don’t have to worry about a thing.
Listing management
We enhance your property’s listings on the leading rental platforms.
Professional cleaning
We keep your property spotless to ensure a perfect guest experience.
Secure payment processing
All payments are handled securely, adhering to our quality standards.
24/7 guest support
We provide round-the-clock assistance to address guest concerns during their stay.
Price optimization
We adjust rates dynamically based on multiple parameters to maximize performance.
Guest analysis
We profile ideal guests to offer them the best possible experience.
Professional photography session included
A great listing starts with stunning visuals. We create magazine-worthy photos of your property.
Guest cleaning products
We supply and restock cleaning and hygiene products for guest use.
Booking management
From pre-arrival to post-departure, we manage every aspect of the guest’s stay.
Property maintenance
We keep your home in top condition, as if it were our own.
Check-in and check-out services
Our team handles all arrivals and departures seamlessly.
Owner app access
Monitor your property’s performance, bookings, and occupancy in real-time with our software.
Welcome amenities
Delight your guests with high-quality amenities upon arrival.
Linen and towel replacement
Professional laundry services ensure hotel-standard linens for your property.
No minimum billing per booking
We provide flexibility, ensuring you always benefit.
Only 20% of each booking
The best management for your property at the best price.
Our Results Speak for Themselves
Over 50,000 bookings managed in the past five years
More than €35 million generated in bookings over the last five years
Over 300 operational properties
More than just asset management
In a cross-disciplinary sector like hospitality, The Charming Concept’s philosophy is built on three key pillars:
A team of experts
Delivering value through expertise.
Industry-leading technology
Leveraging cutting-edge software to streamline processes and improve time-to-market.
Personalized attention
Leveraging cutting-edge software to streamline processes and improve time-to-market.
Other services you might be interested in:
Building management
Comprehensive management solutions for investors with multiple properties.
Why are we the preferred choice for property owners and investors?
Customized solutions
We study the needs and goals of each property owner to design tailored strategies, always achieving a win-win relationship.
Revenue Management Expertise:
We implement advanced systems that maximize the profitability of each managed property, ensuring measurable results.
Profitability and satisfaction:
Our more than a decade of experience in the industry allows us to balance exceptional guest service with superior financial performance.
Innovation and transparency
We offer cutting-edge technological tools that allow our clients to monitor their property's occupancy and profitability in real-time.
We work with the best platforms in the industry
















Discover why we are madrid’s top-rated service by tenants
Marta Molero Arias
Excellent location of the apartment during our visit to Madrid. Outstanding services and amenities. Isabel provided exceptional assistance with her friendliness and willingness to help us with everything. Highly recommended!
Ana Luz García
Great location. Excellent value for money. Isabel welcomed us warmly and explained everything perfectly—her kindness, friendliness, and professionalism stood out. I’d definitely stay here again. A highly recommended getaway in Madrid.
Marta Molero Arias
Excellent location of the apartment during our visit to Madrid. Outstanding services and amenities. Isabel provided exceptional assistance with her friendliness and willingness to help us with everything. Highly recommended!
Ana Luz García
Great location. Excellent value for money. Isabel welcomed us warmly and explained everything perfectly—her kindness, friendliness, and professionalism stood out. I’d definitely stay here again. A highly recommended getaway in Madrid.
Alberto Gualda
I stayed in an amazing apartment in central Madrid—everything was spotless and well-maintained. Isabel greeted us upon arrival with incredible kindness, answering all our questions and giving us fantastic recommendations.
Thanks to Isabel, our stay in Madrid was even better!
Always responding, even before you reach out
Managing a tourist rental professionally requires time, experience, and advanced tools. By hiring our service, property owners gain:
- Higher profitability thanks to revenue management strategies.
- Zero worries about guest support, cleaning, or maintenance.
- Process automation, that improves efficiency and customer satisfaction.
- Access to professional management with periodic performance and occupancy reports.
Our commission is calculated based on the net reservation amount, (the total paid by the guest minus the platform commission and cleaning costs).
Example:
- Total reservation: 1.000 €
- Platform commission (approx. 15%): -150 €
- Cleaning cost: -80 €
- Net base: 770 €
- Management commission (20% on €770): 154 € + VAT
No. The cleaning cost is paid by the guest and you receive it in your account along with the reservation amount. Later, we charge you exactly the same amount for cleaning services, so it doesn’t cost you anything.
Reservation payments are received directly from booking platforms (Airbnb, Booking.com, etc.), ensuring full transparency. We then invoice our commission at the end of each month.
Our app allows you to access all information about your property in real-time: income, bookings, occupancy rates, upcoming stays, and financial performance.
Your property will be listed on major vacation rental platforms, like Airbnb, Booking.com, Expedia, among others, as well as our own booking engine to ensure maximum visibility.
We use a dynamic pricing, system that adjusts rates based on multiple factors such as:
- High/low seasons.
- Events in the city.
- Competitor demand and occupancy rates.
- Market trend analysis.
This allows us to maximize income without compromising occupancy.
We work with secure payment systems and recognized platforms that ensure:
- Payments are secured before guest arrival.
- Security deposits protect your property.
- Incident management for cancellations or non-payments.
The publication timeline depends on the apartment’s condition but typically takes 7 y 10 days after:
- Conducting a professional photography session.
- Publishing listings on platforms and configuring availability.
- Activating pricing strategies and promotions for initial bookings.
We screen guests before accepting reservations and manage security deposits to minimize risks. We also report guest data to authorities as required by current regulations.
In the unlikely event this occurs (e.g., noise complaints, damage, overcrowding), we follow these steps:
- Initial warning via call or message.
- 2. Financial penalties or immediate cancellation of stay for severe cases.
- Retention of security deposit if there’s damage involved.
- Reporting on platforms to prevent future bookings from said guest.
- Professional cleaning with hotel standards.
- 24/7 guest support for any issues during their stay.
- Automated check-in instructions for seamless arrivals/departures.
- Preventive maintenance to avoid problems during stays.
- Post-stay surveys to continuously improve service quality.
We cover basic maintenance at no labor cost, (e.g., door adjustments, bulb replacements, air filter cleaning). Materials are not included.
For more complex repairs, we provide a detailed budget for your approval before proceeding with specialized technicians.
If a guest cancels, we apply cancellation policies to minimize the impact on profitability. In case of technical issues, we manage them with:
- Urgent repairs.
- Guest relocation if necessary.
- Controlled compensation to avoid negative reviews.
Yes, but only 6 months. We want you to see how we work without long-term commitments. If after this time you decide to continue with us, it will be because you truly value our management.
Absolutely! You can block dates in the calendar through our app or notify us so we can reserve the days you need.
It’s very simple. You just need to contact our team, sign the contract, and we’ll take care of everything: preparing listings, optimizing prices, and getting your property ready to start generating income.